Great Opportunity with the Graduate School!
The Graduate School at UNC-Chapel Hill seeks a graduate student to assist us with a variety of social media and multimedia communications. Working with The Graduate School’s communications team, this position will be responsible for keeping our Twitter, Facebook and related social media presences lively and current, developing ideas for social media content (identifying news stories, blog posts, calendar items, etc.) This position will find creative ways to communicate the valuable mission of The Graduate School using existing media and/or photo, audio, video and graphics that you create. This position will work to support and supplement the efforts of The Graduate School’s communications team and you will be expected to collaborate closely with other team members.
Social Media Responsibilities:
- Creating content for The Graduate School to use on social media and on the web that is relevant to specific target audiences (current graduate students, prospective graduate students, graduate alumni and the overall university community)
- Scheduling and planning social media posts to add fresh content throughout the year
- Managing and monitoring The Graduate School’s social media presence on Twitter, Facebook and other relevant social networking sites; keeping track of and responding to constituent interactions on social media when appropriate
- Identifying and promoting events relevant to graduate students on social media
- Attending and live tweeting during major campus events
- Analyzing the appropriate social data/metrics, growth and effectiveness of each platform; creating strategies in order to increase interactions; assisting in brainstorming ideas for the continued growth; researching effective social media strategies at other universities or relevant institutions
Multimedia Responsibilities:
- Exploring The Graduate School’s existing media collections for opportunities to repurpose content
- Creating simple graphics and/or editing photos for posting on social media and the web
- Building photo galleries and photo collections for potential use on social media or other formats
- Taking, editing and uploading photo material for use on social media channels.
- Organizing and tagging digital assets within existing media collections
Required skills:
- Experience using Twitter, Facebook and related communication tools to reach targeted audiences
- Excellent writing, copyediting/proofreading, online research and interpersonal communication skills including knowledge of AP writing style
- Ability to work in conjunction with The Graduate School’s communications team, requesting and receiving guidance as needed
- Comfort working independently and staying organized
- Experience with writing and creating web stories, blog posts, social media, and/or multimedia content
- An interest in graduate students and graduate education
Preferred Skills:
- Experience managing social media for an institution, organization or business
- Experience with social media management tools (Hootsuite, Buffer)
- Comfort using the Adobe Creative Suite, including Photoshop and Illustrator
- Graphic design experience
- Photography experience and familiarity with camera equipment, and photography process (shooting, editing, prepping files for use)
Schedule:
This position requires 15-20 hours of work per week during the academic semesters for a doctoral student or 12-15 hours a week for a master’s student. Hours are generally flexible, but you will be expected to attend certain events on campus as assigned.
Benefits:
This Research Assistant position includes a stipend, tuition, health insurance and fees. You will have the opportunity to work as a vital member of The Graduate School’s communications team, to learn about graduate education across the university and to build a professional-quality portfolio of work.
To apply:
Send a CV/resume, cover letter, and examples of previous social media work (links are OK) to Rachell Underhill (runderhill@unc.edu) by July 31. Your cover letter should explain how your skills, experience and disciplinary area are a good fit for the responsibilities of this position.
For more about The Graduate School gradschool.unc.edu