About the position
The Applied Physical Sciences department at UNC-Chapel Hill seeks a part-time communications specialist to develop and manage web content, social media communications, newsletter and a variety of marketing and communications projects for the APS department and BeAM makerspaces. The role will first develop an up-to-date communications strategy for APS and BeAM and then continue to set, in consultation with APS/BeAM leadership, the overall communications strategy. The communications specialist is expected to develop content and provide design oversight for APS/BeAM communications, including website, e-communications, publications and social media.
Responsibilities:
- Create and manage content as appropriate for APS and BeAM websites for our target audiences, including current and prospective undergraduate students, current and prospective graduate students, alumni, faculty, potential donors and the University community, as well as makerspaces and materials science departments around the country.
- Lead development and implementation of APS/BeAM communications strategy.
- Once implemented, continually improve APS/BeAM communications strategy to promote the initiatives and research efforts of APS/BeAM and publicize achievements through blog posts, video and appropriate social media channels.
- Create flyers, posters, newsletters, and other print or digital documents as needed to publicize courses and events.
- Work with faculty, graduate students, BeAM leadership and staff to develop stories around successes like publications, fellowships, grant awards. Publish the stories on the website and broadcast through social media.
- Learn RiseVision software and manage digital signage content for APS and BeAM.
- Social media (Twitter) and LinkedIn:
- Schedule and plan social media posts to add fresh content regularly throughout the year.
- Track and respond to constituent interactions on social media, when appropriate.
- Analyze the appropriate social media data/metrics to assess growth and effectiveness of each platform; generate ideas to increase engagement; and research effective social media strategies at other universities or relevant institutions.
- Identify and promote relevant events on social media.